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Strategia marki / Jerzy Altkorn. - Warszawa : Polskie Wydawnictwo Ekonomiczne, 1999. - 194 s. : rys., wykr. ; 21 cm.
(Marketing Bez Tajemnic)
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There are copies available to loan: sygn. 48818 (1 egz.)
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Bibliography, etc. note
Bibliogr.s.191-194
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